Mobile Phones and Growth of Microenterprises: A Case Study of Safaricom's "Zidisha Biashara" Customers. Generic / Other


Creators: Wandeto Mwangi, Geoffrey; Acosta, Freddie R.
Title: Mobile Phones and Growth of Microenterprises: A Case Study of Safaricom's "Zidisha Biashara" Customers.
Keywords: ICT; INFORMATION & communication technologies; CELL phones; SMALL business -- Growth; CELL phone advertising; SMALL business communication systems; MOBILE banking industry; ECONOMIC aspects; Business Growth; Communication; Microenterprises; Mobile Phones
Publication Title: DLSU Business & Economics Review
Volume: 23
Issue: 1
ISBN/ISSN: 01167111
Publisher: Unknown  
Date Published: 2013-07
Start Page: 105
End Page: 135
DOI/URL:
Notes: --- - Case Study - The study aimed at establishing the impacts of mobile phones usage on the growth ofmicroenterprises. The study focused on mobile phones (and not telephony or telecommunications in general) because of the speedy adoption and widespread usage of mobile phones witnessed in Kenya over the last 10 years. The objectives of the study were based on three indicators of business growth, that is, income, profitability (cost management), and customer base. The study adopted a descriptive design method since it aimed at discovering and describing if a relationship exists between the variables. The study purposively sampled 100 microenterprises from Safaricom's Zidisha Biashara programme. Due to the near ubiquitous nature of mobile phones in Kenya, non-users were not studied. Structured questionnaires were used for collecting data. They were administered using both manual and online methods. Data analysis was carried out using descriptive and inference statistics. In the findings of the study, a majority (91.3%) of the respondents agreed that the use of mobile phones led to increase in business income, profitability, and customer base. The study concluded that, holding other growth factors constant, the use of mobile phones has a significant influence on the growth of microenterprises. The study recommended that promoters of microenterprises should incorporate the features and capabilities of the mobile phone as part of the tools they provide to support microenterprises. It also recommended that owners and managers of microenterprises should incorporate a mobile phone strategy in their operations and explore innovative ways of using it as a driver for growth. A final recommendation was made to the ICT community to develop mobile applications to support microenterprises in areas such as mobile advertising, mobile payment platforms, and customer relationship management. [ABSTRACT FROM AUTHOR] - Copyright of DLSU Business & Economics Review is the property of De La Salle University Manila and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) - ! 'Accession Number: 88044373; Wandeto Mwangi, Geoffrey 1; Email Address: gmwangi@safaricom.co.ke; Acosta, Freddie R. 2; Email Address: facosta@strathmore.edu; Affiliations: 1: Safaricom Ltd., Nairobi, Kenya; 2: Strathrnore Business School, Nairobi, Kenya; Issue Info: Jul2013, Vol. 23 Issue 1, p105; Thesaurus Term: CELL phones; Thesaurus Term: SMALL business -- Growth; Thesaurus Term: CELL phone advertising; Thesaurus Term: INFORMATION & communication technologies; Thesaurus Term: SMALL business communication systems; Thesaurus Term: MOBILE banking industry; Subject Term: ECONOMIC aspects; Author-Supplied Keyword: Business Growth; Author-Supplied Keyword: Communication; Author-Supplied Keyword: ICT; Author-Supplied Keyword: Microenterprises; Author-Supplied Keyword: Mobile Phones; NAICS/Industry Codes: 443142 Electronics Stores; NAICS/Industry Codes: 517210 Wireless Telecommunications Carriers (except Satellite); NAICS/Industry Codes: 334220 Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing; NAICS/Industry Codes: 417320 Electronic components, navigational and communications equipment and supplies merchant wholesalers; Number of Pages: 31p; Illustrations: 4 Diagrams, 3 Charts, 8 Graphs; Document Type: Case Study'
SU Authors
  1. Freddie  Acosta
    8 Acosta