Environmental concern behaviours in Africa: An exploratory study Journal Article


Authors: Berndt, Adele; Gikonyo, Lucy
Article Title: Environmental concern behaviours in Africa: An exploratory study
Alternate Title: Journal of Management and Sustainability
Abstract: and academic research. The purpose of the paper is to investigate environmental behaviour (both purchasing and non-purchasing behaviour) in an African context. Use was made of a quantitative study among a convenience sample of selected Africans. Statements reflecting non-purchasing behaviour indicated lower mean scores when compared to purchasing behaviour statements. Statistically significant differences were found to exist between different age groups with respect to both purchasing and non-purchasing behaviour as well as between different nationalities with regard to their purchasing behaviour. The findings have the potential of impacting the strategies of organisations operating on the continent. The major contribution of this paper is that is provides insight in the behavioural aspects as seen in an African context, and consequently provides detail on both purchasing and non-purchasing behaviour and the role of marketing aspects (such as price) in influencing purchase behaviour of Africans.
Keywords: AFRICA; environmental concern; purchase behaviour; non-purchase behaviour; environmental behaviour
Journal Title: Journal of Management and Sustainability;
Volume: 2
Issue: 2
ISSN: 1925-4725
Publisher: Canadian Center of Science and Education  
Date Published: 2012-05-24
Language: English
DOI/URL:
Identifier: doi:10.5539/jms.v2n2p1